Blog Post 1

Too Many Advertisers Are Talking, Not Enough Are Listening

All of us are on some type of social media, if its facebook, twitter, instagram, or one of the many others out there. When on these different sites we all see tend to see a lot of ads, but how many do we actually look at? Personally, very few catch my attention enough to actually look at it, or watch it if it is a video, and see what they are advertising. This is the problem a lot of companies are having today. The switch from print marketing to “social” marketing has proven to be a great challenge for many big companies because they don’t tend to realize the difference between someone liking their post and someone sharing their post. When someone likes a post they personally looked at it, but when someone shares the post they are spreading it to all their friends and more people are likely to see it. The “sharing” is the main basis of social marketing.

So what can companies do to change their marketing and advertisements in favor of this “social” marketing? In my opinion, they should try to better engage with their audiences, make the consumer want to look at the clip or watch the video. If they stop just telling you about their product and focus on a little bit of what the consumer wants to hear or what they like to see they have a better chance of getting these “shares” rather than just likes. This way it wont be advertisers telling consumers what their brand it, it will be consumers telling each other what the brand is. This should lead to better social marketing success.