Blog Post 10

Facebook Forces its users to download their app

Throughout the past year, Facebook has been promoting and encouraging people to use their new app, Facebook Messenger, instead of just messing friends from the original Facebook platform. Though many downloaded this app originally, Facebook was not happy with the turnout and wanted more to join and download. They made a very bold move and discontinued the messages from the Facebook mobile app, forcing people to download the Fecebook Messenger app if they wanted to continue to communicate with their friends through direct message. Many are upset about being forced to download this but Facebook says they will continue to upgrade the app so that eventually the positive feedback will overpower the negative.

When I first saw the Facebook app, I downloaded it because it seemed like it would be easier to communicate rather than having to open facebook and go through a number of steps to get to message my friends if I wanted to. However, this was when it was still optional. I think Facebook was very bold in making it mandatory to download this app and the negative feedback should have been expected. Although it is free and easy to use, when people are forced to do something they always think negatively about it and want to resist doing it more than if they were encouraged but still had the option like it was when I chose to download the app. Eventually this app will be beneficial and if facebook continues to update it like they said they will I think people will really like it. However, I don’t think forcing people to download it was the right move.

Blog 9

Holiday Ruined by Marketing Automation

            They Holiday season is coming so similarly here come the holiday ads. Personally, when Christmas and Thanksgiving come at the same time as Halloween it bothers me and I disregard the product and the company. I used to still feel this way about Christmas at Thanksgiving but I have began to become more lenient about this. However, these advertisements have to come at the right time and form. Throughout all my marketing classes I have started thinking about how to do this efficiently and how company manage this. In reading an article this week I have just received my answer, Marketing Automation.

            So what is Marketing Automation? Marketing Automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

Marketing Automation is usually a very successful strategy around the holidays. It enables a company to be able to set up their campaigns at the right times during the holiday seasons that will draw people in.  However, if they are not set up right they can be a nightmare. The article I read to learn about this laid out these 5 points to make sure it is successful rather than a disaster.

1.     Ensure that your holiday campaigns go out on time and stop on time

2.     Make sure you have double check that everything works

3.     Follow through with leads and stays connected with customers

4.     Include multiple channels in your campaigns

5.     Try an all in one marketing automation solution

So when setting up a marketing campaign that is specific to an event or holiday, Marketing Automation is very useful, just make sure to think about those 5 points.