Blog 9

Holiday Ruined by Marketing Automation

            They Holiday season is coming so similarly here come the holiday ads. Personally, when Christmas and Thanksgiving come at the same time as Halloween it bothers me and I disregard the product and the company. I used to still feel this way about Christmas at Thanksgiving but I have began to become more lenient about this. However, these advertisements have to come at the right time and form. Throughout all my marketing classes I have started thinking about how to do this efficiently and how company manage this. In reading an article this week I have just received my answer, Marketing Automation.

            So what is Marketing Automation? Marketing Automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

Marketing Automation is usually a very successful strategy around the holidays. It enables a company to be able to set up their campaigns at the right times during the holiday seasons that will draw people in.  However, if they are not set up right they can be a nightmare. The article I read to learn about this laid out these 5 points to make sure it is successful rather than a disaster.

1.     Ensure that your holiday campaigns go out on time and stop on time

2.     Make sure you have double check that everything works

3.     Follow through with leads and stays connected with customers

4.     Include multiple channels in your campaigns

5.     Try an all in one marketing automation solution

So when setting up a marketing campaign that is specific to an event or holiday, Marketing Automation is very useful, just make sure to think about those 5 points.